Visa became the sixth top-tier FIFA Partner in 2007 and recently extended its relationship until 2022. With worldwide exclusive access to all FIFA competitions, Visa and FIFA create unique programmes at FIFA tournaments that benefit Visa account holders and clients. These programmes reinforce the value of the brand, build client business and enhance the football experience for Visa cardholders.
Visa’s partnership with FIFA provides global rights in the Financial Services product category to more than 40 FIFA events, which can be activated with merchants and financial institution clients worldwide. Visa-branded credit, debit and prepaid cards are preferred by FIFA for all goods purchased at official FIFA stores, in venues and online at www.fifa.com. In recognition of Visa’s sponsorship, all official venues of the 2014 FIFA World Cup Brazil™ proudly accepted only Visa-branded credit, debit, and prepaid cards along with cash to pay for food, beverages, retail goods and to obtain cash at ATMs.
At the 2014 FIFA World Cup Brazil™, Visa launched its brand campaign Everywhere You Want To Be with communications in 65 countries. The campaign delivered on the brand promise that wherever you want to be, Visa helps you get there. As Forbes concluded, “Coming into the final weekend of the World Cup, Visa can congratulate itself on being literally everywhere its customers want to be”.
In 2015, Visa will activate its partnership at five FIFA events – the FIFA Women’s World Cup™ in Canada, the FIFA Beach Soccer World Cup in Portugal, the FIFA U-20 World Cup in New Zealand, the FIFA U-17 World Cup in Chile, and the FIFA Club World Cup – continuing to deliver exclusive and unique programmes to benefit Visa cardholders and clients.
Visa is a global digital payments network that connects consumers, businesses, financial institutions, and governments in more than 200 countries and territories to fast, secure and reliable electronic payments. We operate one of the world’s most advanced processing networks – VisaNet – that is capable of handling more than 56,000 transaction messages a second, with fraud protection for consumers and assured payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa’s innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, ahead of time with prepaid or later with credit products. For more information, visit corporate.visa.com.