The FIFA World Football Museum has been nominated for a “Milestone Award Excellence in Tourism 2016” in the category “Innovation”. The award ceremony is said to be Switzerland’s biggest tourism award. Of the 97 submissions this year, 14 were nominated for awards. Eight of these are in the same “Innovation” category as the FIFA World Football Museum.

Each of the nominees were selected by the jury panel after a two days of deliberation. The jury outlined the following reasons for their decision to include the FIFA World Football Museum on the HTR Hotel Revue website: “(FIFA museum is) a new attraction for football fans which has not only national, but international, appeal. The highly interactive and modern football museum is state of the art and has a lot of potential to attract additional guests to Zurich and generate overnight stays.”

The Milestone Award is awarded by HTR Hotel Revue and hotelleriesuisse. The award ceremony takes place in Bern on 15 November 2016.

Further information (in German) can be found online.