Cooperation partner

©VBZ Online
©VBZ Online
Zürich Tourismus

Zurich Tourism, with more than 70 employees, is responsible for destination marketing and for raising brand awareness for the city of Zurich and the surrounding region as a tourist destination rich in diversity. Whether you are a tourist or in Zurich on business, you can expect to find nature, culture, art, shopping and fine dining – all on your doorstep. | www.zuerich.com/en

SBB CFF FFS

RailAway AG, a subsidiary of the Swiss Federal Railways (SBB), is one of Switzerland’s leading leisure companies for day trips and short breaks. Leisure travellers can take advantage of RailAway’s “Kombi” offers for a wide range of activities, such as discounted tickets for public transport – and there is also an offer for the FIFA World Football Museum. | www.sbb.ch/en

Verein Zürcher Museen

The Zurich Museums Association represents the interests of all participating museums in Zurich. Its purpose is the joint advertising and public relations outreach. The office is open to the public and the media for information about exhibitions in Zurich. The association is also the organizer of coordinated activities and public events, including the Late Night at Zurich’s Museums. | www.zuercher-museen.ch

FIFA Partners

Argentina v Bosnia-Herzegovina at the 2014 FIFA World Cup in Brazil | ©Getty Images
Argentina v Bosnia-Herzegovina at the 2014 FIFA World Cup in Brazil | ©Getty Images

The FIFA World Cup™ is the most effective international marketing platform, reaching millions of people in over 200 countries throughout the world. In order to be able to stage an event of such a scale, the support of Commercial Affiliates, who provide vital services and product support for the entire event's operations, is crucial.

The standard rights package includes:

  • The use of the Official Marks
  • Exposure in and around the stadium, in all Official FIFA publications and on the official website, http://www.fifa.com
  • Acknowledgment of their support through an extensive FIFA World Cup sponsor recognition program
  • Ambush marketing protection
  • Hospitality opportunities
  • Direct advertising and promotional opportunities and preferential access to FIFA World Cup™ broadcast advertising

In addition, the Partners are offered the possibility to tailor their sponsorship according to their marketing strategy and needs. For example, they can individually use the Official logo and create composite logos. This not only allows them to differentiate themselves creatively from uninvolved third parties but also gives them an excellent marketing tool.

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