Football partnerships are a fundamental pillar of Hyundai/Kia’ global marketing strategy that provide compelling opportunities to build an emotional connection with customers by sharing in their passion for football. Through its various football partnership activities, Hyundai/Kia is delivering the excitement of the world's greatest game to football fans all over the world and remains deeply committed to supporting and furthering the development of the sport.
Following its successful participation in the 2018 FIFA World Cup Russia™, Hyundai, along with its sister company Kia, looks forward to continuing its role as the Official Automotive Partner of FIFA until 2022.
Hyundai began its alliance with FIFA in 1999, when it signed an agreement to sponsor 13 FIFA competitions including the 2002 FIFA World Cup Korea/Japan™. This agreement was subsequently extended to the 2006 FIFA World Cup Germany™, where Kia first began its football sponsorship activities, followed by a second term as one of six FIFA Partners from 2007 to 2014. In 2010, Hyundai/Kia signed a long-term agreement to continue the partnership until 2022. This sponsorship package includes comprehensive rights for all FIFA competitions, including the FIFA Women's World Cup™, FIFA U-20 and U-17 World Cup tournaments for both female and male players, FIFA Beach Soccer World Cup, FIFA eWorld Cup, FIFA Futsal World Cup, FIFA Confederations Cup as well as two more editions of the FIFA World Cup.