The FIFA World Football Museum’s special exhibition “The Women’s Game” presented by Hyundai Motor Company has won the prestigious Red Dot Design Award 2020 in the category of Brands & Communication Design.
The temporary installation was held in Paris at the Jardin Nelson Mandela between 15 June and 7 July during the FIFA Women’s World Cup France 2019™. It welcomed around 28,000 visitors over 23 days, with its exterior walls made of airbags drawing many visitors’ attention. After the exhibition period, the exterior walls were recycled into eco-friendly bags and donated to local communities.
“As a longstanding FIFA Partner, Hyundai is dedicated to creating special moments for humanity through its FIFA partnership,” said Vice President Sungwon Jee, Creative Works, Customer Experience Division at Hyundai Motor Company. “We focused on two areas that define Hyundai’s corporate philosophy – innovation and sustainability. Our objective was to make sure this temporary structure had zero environmental impact without compromising creativity.”
“We are very happy and especially thank Hyundai for making it possible for us to be present in one of the world’s leading cultural metropolises with a unique and special exhibition about the history of women’s football during the FIFA Women’s World Cup,” said Marco Fazzone, Managing Director of the FIFA World Football Museum.
For approximately 65 years, the Red Dot Award has provided designers and companies with a platform for the evaluation of design. Following the motto “In search of good design and creativity”, 24 experts individually viewed and evaluated the 6,992 entries submitted in an online jury session.
This is the second award that the FIFA Museum and Hyundai have won for their special exhibition “The Women’s Game” in Paris, following on from the iF Design Award 2020 in the Architecture category five months ago.