A milestone World Cup

Nine venues for the World Cup
The local organising committee was led by former German international Steffi Jones. Eight years before the World Cup, Jones herself had won the title with the German team. As LOC President, she was one of the people responsible for the fact that the World Cup was played at a total of nine different venues. In addition, when scheduling the matches, it was planned that each of the six group matches would be played in a different city. This, combined with affordable ticket prices, was intended to give the tournament the widest possible exposure.

The plan succeeded and the matches were well attended. The audience created a fantastic atmosphere at every match, not only those played by the German team. The opening match in Berlin, which Germany won 2-1 against Canada, even set a new European record for spectators at women's football, with 73,680 people in the sold-out Berlin Olympic Stadium. This was then surpassed a year later at the final of the women's football tournament of the Olympic Games at London's Wembley Stadium between the USA and Japan (2-1) with over 80,000 spectators.

The favourites survive the group stage
The 2012 Olympic match for gold was, incidentally, a rematch of the 2011 World Cup Final, but more on that later. First, we look at the group stage. As hosts and reigning world champions, Germany started the tournament in Group A with three wins, including a 4-2 victory against the eventual semi-finalists from France.

Group B was also dominated by favourites England, runners-up in the 2009 European Championships. England and Japan won the group, but Mexico and New Zealand also performed well. New Zealand, in their third appearance, earned their first World Cup point with a last-minute equaliser against Mexico. For group runners-up Japan, captain Homare Sawa laid the foundations for winning the goalscoring crown with a hat-trick in the second group game. It was not to be the last time she made headlines during the tournament.

In Groups C and D, favourites - Sweden, USA, Brazil and Australia - also prevailed. Colombia and Equatorial Guinea, both making their World Cup debuts, finished bottom of their respective groups, but enjoyed their first World Cup point (Colombia) and first two World Cup goals (Equatorial Guinea).

Surprise in the quarter-finals
The quarter-finals were a tight affair. Sweden's 3-1 win over Australia was the only match that was decided after 90 minutes. France’s victory over England and the USA’s over Brazil were both decided in a penalty shootout. The Brazil - USA match was particularly spectacular because the USA was almost eliminated before Abby Wambach rescued her team with an equaliser just seconds before the final whistle.

The big surprise in the quarter-finals, however, was the unexpected elimination of the German hosts. The only goal of the match was scored by Japan's Karina Maruyama after a dream pass from Homare Sawa in the 108th minute. It was the first World Cup defeat for the Germans since the 1999 World Cup and was the end of their dream of a record third consecutive title.

Women's football is further established
In addition to the sporting development, the Women's World Cup 2011 also ensured that women's football became more and more established in society. Apart from high ticket sales, this can be observed in media coverage, which set new standards both in terms of production quality and viewer numbers.

Another example of the increasing popularity is the launch of a collectible and tradable sticker album. For the Women's World Cup 2011, Panini launched its first-ever sticker album for a women's football World Cup. Although this was only available in the host country Germany, it was extremely successful. Surprised by the success, Panini even had to reprint the coveted stickers as they were sold out. At the next tournament four years later, the Panini sticker album or the 2015 Women’s World Cup was distributed worldwide.