Live Talk: The power of football data

FIFA Museum Seestrasse 27, 8002 Zurich English

FIFA Museum ambassador Pascal Zubi Zuberbühler welcomes former England head coach Steve McClaren and FIFA football expert Chris Loxston to the museum to discuss the rapid development of data analysis in football and its impact on the game.

The analysis of football players’ performance is probably as old as the game itself. However, the rapid development of technology in recent decades has made it possible to measure footballers’ contributions in ever-greater depth and detail through the collection of data.

Join us at the FIFA Museum to find out how FIFA is setting new standards in tracking and analysing players’ performances on the pitch. Host Zubi and his two guests are regular members of the Technical Study Group at FIFA tournaments and will give you an inside look at how FIFA analysts track individual performances to gain new insights for coaches, players, the media and fans. The trio will also discuss the role of football data analytics in FIFA’s vision of increasing global competitiveness through technology.

Don’t miss this chance to look at football from a different angle and better understand the trends at the very top of the game.

The talk will be held in English.

The panellists

Steve McClaren

The former England head coach is a pioneer in the use of data analytics in football. He currently works with FIFA as a technical consultant.

Chris Loxston

The Group Leader of FIFA’s Football Performance Analysis & Insights Workgroup headed up a team of 50 football analysts during last year’s FIFA Arab Cup™.


  • 7.00 pm: Event Check-In
  • 7.30 pm: Start of the Event
  • 8.30 pm: Q&A
  • 8.45 pm: Network & Apéro (Apéro Ticket required)


Live Talk: CHF 10
This ticket is for the standing area at the talk.

Live Talk and a seat: CHF 15
This ticket includes a seat at the talk.

Talk, network and apéro: CHF 29
This ticket includes a seat at the talk and the chance to network, plus a selection of finger food and a drink at Sportsbar 1904 after the talk.