Football is the world’s most popular sport. It occupies a unique position in our cultural landscape, shaping how people organise their time, the way they dress and how they relate to their communities. In four-year cycles, football even colours the way we think about national identity as its five billion fans tune into football’s global competitions. It defines – and designs – the way so many of us live.
While football is part of everyday life, it is also highly manufactured. It is a simple game but a complex industry, drawing on a vast pool of specialist skills to push the sport to its technical and emotional limits. This exhibition explores the people and processes that have made football what it is today. From the early days of amateur sport to the present level of professionalisation, it brings to light the designers, fans and architects who have shaped football, both as a sport and as a spectacle. This is the design story behind a global phenomenon.
Designing the Beautiful Game is organised in collaboration with the Design Museum, London.