11 NOVEMBER 2022 - 20 AUGUST 2023 | ZURICH, SWITZERLAND

Despite playing by a single set of rules, each of FIFA’s 211 member associations has a football culture of its own. Similar in many respects, but different in others, every culture revolves around the magic on the pitch and the shared history that binds fans together.

With every association invited to contribute to the exhibition, “211 Cultures. One Game” shared a story from all 211 nations – about the fans, players and people who make the game happen.

The exhibition shone a light on the unique football culture behind all 211 associations, highlighting how the beautiful game is experienced around the world. It explored how the magic of football brings people together, from the rituals and traditions of fans to the impact of iconic players and memorable moments that continue to resonate today.

The exhibition areas

211 Objects

The centerpiece of the exhibition was the display of 211 remarkable objects, each telling a story from one of the member associations. This was the FIFA Museum’s first collaborative exhibition, with many of the objects provided directly by the associations, while others were collected through personal exchanges with fans around the globe.

The objects related to both the men’s and women’s games and ranged from jerseys to tickets, to photos and pieces of pop culture, such as the original trophies from the Marianas Cup or an Aya Huma mask, which is a colourful merging of football and Ecuadorian culture.

Game On!

211 member associations - 211 questions. Visitors could test their football knowledge by answering a few questions from our Global Football Challenge.

Heartbeat

Fans are the heartbeat of football. Full of joy and despair, the atmosphere they create at and around stadiums on the day of a match is like no other. Get a sneak peek into the visual experience that immerses you right into the crowd.