Football Fever: Experience Football’s Cultural Impact Through Play
The FIFA Museum now welcomes visitors to "Football Fever: Play. Compete. Repeat.", an exciting new exhibition running until 31 August 2025, offering an unprecedented opportunity to interact with football like never before.
This immersive experience delves into the dynamic connection between football and pop culture, showcasing how the sport has shaped toy design, comic culture, entertainment trends, artistic expressions, and social movements. More than just a display, the exhibition invites guests to get involved: play a variety of football-themed games and discover firsthand how football’s influence extends far beyond the pitch.
At the heart of this interactive journey is the skills.lab Cube, a cutting-edge installation that allows visitors to take football training practices directly into the museum. Spanning 16m² of artificial turf within a 4m x 4m space, this 3m-high system offers a 360° environment where visitors can test their football skills through challenging games focusing on first touch, ball control, passing accuracy, and spatial awareness.
Beyond the skills.lab Cube, the exhibition features an array of interactive gaming experiences, including football billiard, a 1994 FIFA World CupTM themed pinball machine, vintage and modern gaming consoles, and multiple skill-testing games.
The exhibition also offers a diverse range of objects that illuminate football's remarkable ties to pop culture. Visitors will discover extraordinary pieces that showcase the sport's remarkable reach, including a toy set featuring women's football legends like Megan Rapinoe and Sam Kerr, original Captain Tsubasa mangas, and an AC Milan shirt worn by the iconic Dutch forward legend Ruud Gullit plus an accompanying figurine.
"Football Fever represents our deepest commitment to telling stories that extend far beyond what’s happening on the pitch," said Marco Fazzone, Managing Director of the FIFA Museum. "This new exhibition space reveals how football is intrinsically woven into the fabric of global culture, influencing everything from children's imagination to international entertainment."