FIFA Museum presented by Hyundai: "Legacies of Champions"
11 June 2026 – 19 JULY 2026 | NEW YORK, USA
Immersive Exhibition at Rockefeller Center in New York during the FIFA World Cup 2026™
The FIFA Museum presented by Hyundai Motor Company brought the special exhibition, “Legacies of Champions,” to Rockefeller Center in New York City. Open to the public throughout the FIFA World Cup 2026™ the experience invited football fans, families and children from around the world to explore the history and culture of international football.
FIFA World Cup History
“Legacies of Champions” reflected on nearly a century of football history, exploring how each FIFA World Cup™ has shaped the global game and inspired millions of fans worldwide. Featuring dedicated showcases from every tournament since 1930, the exhibition brought together original objects, iconic moments, legendary teams and unforgettable players that define the competition’s enduring legacy.
Each display featured carefully curated original objects celebrating champions, taking audiences on a journey through the evolution of the world’s most popular sport and its cultural impact across generations.
Every Name that lifted the FIFA World Cup™ Trophy
Highlights included the FIFA Museum’s signature exhibit featuring jerseys from all 48 participating teams of the FIFA World Cup 2026™ and celebrating the diversity of the global game. The exhibition also showcased the historic Jules Rimet Trophy, FIFA’s World Cup trophy from 1930 to 1970, with its original blue base, offering visitors a rare sight of one of the sport’s most iconic symbols.
Immersive experiences included “The Final”, a cinematic installation capturing the intensity and drama of football’s biggest stage, and “The Wall of Champions”, which honored every player to have lifted the trophy, tracing the lineage of triumph that continues to inspire new generations.
Re-Live Your first FIFA World Cup™ Experience
For many, the tournament is tied to personal memories including where they were, who they watched with, and the moments that stayed with them. While the FIFA World Cup™ returns every four years, each edition leaves a lasting impression.
“Legacies of Champions” reflected on the winning teams, defining tournament moments of triumph and heartbreak that have shaped the World Cup’s enduring legacy. As the FIFA World Cup™ wrote its next chapter, a new generation experienced it for the first time, adding new memories to a story that continues to unfold.
Jun 30, 2026
Mario Götze meets a piece of football history
Last week, 2014 FIFA World Cup™ winner Mario Götze visited the FIFA Museum presented by Hyundai at Rockefeller Center in New York.
Jun 9, 2026
FIFA President Gianni Infantino opens “Legacies of Champions”, a FIFA Museum exhibit in New York City
FIFA President Gianni Infantino has inaugurated the “Legacies of Champions” showcase in the heart of New York City, United States.
Journey with Hyundai Motor Company and the FIFA World Cup™
As the FIFA Museum’s exclusive presenting partner for exhibitions held in host countries, Hyundai Motor’s long-standing support of the FIFA World Cup™ was highlighted throughout the “Legacies of Champions” experience, showcasing its role in enhancing fan engagement across generations and supporting tournament operations.
For the FIFA World Cup 2026 ™, Hyundai Motor put a spotlight on its innovation efforts, including advanced robotics developed with Boston Dynamics. The exhibition also featured content that brought together robotics and football, reflecting the brand’s “Next Starts Now” approach and its commitment to making future technologies engaging and accessible for fans.
In addition to the indoor museum experiences at 50 Rockefeller Plaza, the FIFA Museum presented by Hyundai Motor operated an outdoor fan zone from 6 July through 19 July 2026. Located on North Plaza, just outside the FIFA Museum’s main entrance, the activation invited fans to take part in a FIFA Museum trivia experience.